The team

Pete Laburn

“Pete doesn’t do strategy, he makes strategy live”



Having held executive positions in both FMCG and Insurance industries, as well as over 18 years consulting experience in facilitating strategic, cultural change and leadership development programs for leading organizations, Pete brings extensive knowledge of the changing corporate environment.

With his in-depth understanding of global, social and business trends and hands on experience in addressing the current business issues, Pete’s key talent is assisting organizations and leaders to think, be more intuitive about identifying future possibilities and to develop and sustain their businesses through bold strategic thinking and contemporary leadership practices.

Pete’s keen interest in people and the African bush enabled him to create unique range of strategy and leadership programs, which are largely experiential, bold and at the cutting edge of 21st century business needs.

Whether as a strategist, facilitator or conference speaker, Pete is infectiously positive, challenging organizations and stimulating leaders with his clear, refreshing thinking and style. 


Keith Coats

Keith has worked with both leaders and their executive teams in numerous international blue chip companies. He is the author of ‘Everything I know about leadership I learnt from the kids’ (Penguin) and his leadership articles have been published in a variety of local as well as international publications and journals. Keith has formally researched leading teams through organisational change and has experience in facilitating both strategic processes and mergers.

Keith is passionate about the international role and voice South Africa can play in leading diversity and has frequently been invited to share the ‘South African Story’ internationally. He has come to be regarded as one of South Africa’s more significant contributing voices on human development and leadership.

Keith is a sought after international keynote presenter in the area of strategic leadership in the new world of work. Keith brings a relaxed, conversational style to the podium where he presents cutting edge thinking to those present. Keith has been invited by HM King Carl XVI Gustaf, King of Sweden to present at the Royal Palace, Stockholm to Swedish leaders from the corporate, political, non-profit and academic spheres as well as at the Global Leaders Conference in China. Keith is a regular presenter at conferences and business schools around the world, having presented and taught in diverse settings such as Russia, Sweden, the United States, China, Vietnam, Brazil, the United Kingdom, Namibia and South Africa. Keith uses multi-media as a key tool in his presentations to challenge, shock and inspire audiences with his engaging content and delivery.

Keith’s primary focus is in the area of strategic leadership in the context of the new world of work. The need to develop adaptive intelligence – both a personally and corporately, is paramount to future success in both these spheres. In a changing world strategy – what it is, how to do it and what skills are required, needs to adapt and change. So too with leadership – and it is in these domains that Keith’s expertize and experience are to be found.

Graeme Codrington

Dr Graeme Codrington is an expert on the new world of work and multigenerational workplaces. He is a keynote presenter, author, futurist, facilitator and strategy consultant, working across multiple industries and sectors. His unique style blends cutting-edge research, thought leading insights with humour and multimedia-driven presentations, workshops and programmes.

He has a particular interest in trends affecting how people live, work, interact and connect with each other. He speaks on the TIDES of change – the five key disruptive forces shaping the new world of work: Technology, Institutional change, Demographics, the Environment and shifting Social values.

Speaking internationally to over 100,000 people in about 15 different countries every year, he has shared the platform with the likes of Edward de Bono, Jonas Ridderstrale, Sir Ken Robinson and Neil Armstrong, and was recently voted “Speaker of the Year” by the Academy for Chief Executives. His client list includes some of the world’s top companies, and CEOs invite him back time after time to share his latest insights. Graeme is a visiting professor at four top business schools, including the London Business School. He has a Doctorate in Business Administration, a Masters in Sociology, an Honours in Youth Work and two undergraduate degrees – in Arts (Theology/Philosophy) and Commerce. He has three best-selling books published by Penguin.